Pointing to things must be easy. To share and collaborate effectively and flexibly you need to be able to direct people to locations that make sense to everyone, quickly and intuitively.
Getting to things must take one step. The route to get to any resource of any kind must be a single step. If someone doesn’t know the route, they need to be able to find it quickly and intuitively so that they can get to the resource in – at most – two steps.
Reading must be enjoyable. Even the best information will not be read unless it’s delivered in an attractive format and made relevant to the right person or group. With overflowing inboxes and blinking computer screens, we believe that the best ways to read “for keeps” is through tablets (like the iPad) and paper.
The most useful tools are often the simplest. Simple tools have obvious benefits – they are easy to learn, easy to adopt and universal enough to mould for personal use. Our products require no change management and they overlay existing products. They deploy attractive, web-style interfaces. They’re easy, intuitive and, dare we say it, actually fun to use.
We believe that almost all business tools today are missing a beat when it comes to considering the simplicity and ease of the user experience. Many complex, feature-packed tools look good on paper – but when a user lands inside of them – they are faced with hundreds of “features”, buttons and options. We intend to attack the simplest problems of all – the root of everyday work. This includes reading in an easy and enjoyable way, as well as being able to point to, find and discover any resource – no matter where it sits, or what it is.